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Oak Insightby Oak Cassidy

Visitors

Who’s visiting, where they came from, and what they did.

Real visitor figures from privacy-friendly analytics on your own website, laid out so you can read them in seconds and compare them with any period you like.

Traffic, live

Change the date range. Compare it. Click a channel.

This is the real Traffic page on made-up figures. Pick a quick range or a single month, compare with the period before or last year, switch the chart between days, weeks and months, and click a channel to filter everything below it.

performance.elmwoodphysio.example/performance/traffic

Traffic

Last 3 months, compared with the period before

Source: visitor analytics

Visitors
3,970
21%vs previous period
New 2,819 / Returning 1,151
Visits
4,645
21%vs previous period
1.2 visits per visitor
Pageviews
9,092
27%vs previous period
2.0 pages per visit
Bounce rate
47%
1.9%vs previous period
Visits that looked at only one page
Average visit length
1m 24s
4.0%vs previous period
Actions on your site
22,232
21%vs previous period
Clicks, scrolls and other things visitors did

Visitors are counted in each month they visit, so someone who visits in two months counts in both.

Visitors by week

01252503755001 Aug15 Aug29 Aug12 Sep26 Sep10 Oct24 Oct31 Oct

Busiest week: w/c 17 Oct with 343 visitors. Average per week: 284.

Where visitors came from

Select one to filter

Campaigns

  • back-care-month135
    fb · Facebook adsig · Instagram
  • clinic-offer-card70
    qr · Leafletig · Instagram stories
  • autumn-newsletter69
    newsletter · Email

All sources

  • maps.google.com+16%1,07527%
  • facebook.com+19%84921%
  • instagram.com+15%58815%
  • nhs.uk+23%48312%
  • bing.com+22%41711%
  • kent-sports-clubs.co.uk+26%3098%
  • linktr.ee+19%2366%

Most visited pages

  • /physio-maidstone39821%
  • Home page35319%
  • /services/back-pain-treatment28315%
  • /physio-sevenoaks20511%
  • /blog/sciatica-what-helps1749%
  • /services/sports-injury-physio1699%
  • /physio-tonbridge1578%
  • /services/neck-and-shoulder-pain1538%

Where visits start

  • Home page1,11428%
  • /physio-maidstone82921%
  • /services/back-pain-treatment51013%
  • /blog/sciatica-what-helps37810%
  • /physio-sevenoaks3338%
  • /prices2887%
  • /blog/runners-knee-guide2446%
  • /physio-tonbridge2416%

Where visits end

  • /contact1,02126%
  • Home page70118%
  • /prices61015%
  • /physio-maidstone49712%
  • /services/back-pain-treatment38110%
  • /blog/sciatica-what-helps3519%
  • /physio-sevenoaks2466%
  • /about1965%

What visitors did

  • Scrolled to the bottom2,983
  • Clicked the phone number2,326
  • Opened the menu1,768
  • Clicked email1,066
  • Started an online booking849
  • Played the intro video506

Devices

  • Mobile+23%2,52362%
  • Desktop+22%1,32132%
  • Tablet+22%2376%

Browsers

  • Chrome+15%2,11656%
  • Safari+15%1,09529%
  • Edge+14%2697%
  • Firefox+21%1594%
  • Samsung Internet+28%1253%
  • Other+22%391%

Operating systems

  • iOS+28%1,37834%
  • Android+29%1,07527%
  • Windows+20%1,03726%
  • macOS+22%43111%
  • Other+25%802%

Countries

  • United Kingdom+20%3,29786%
  • Other+15%1283%
  • Ireland+17%1193%
  • United States+23%1173%
  • Germany+24%822%
  • France+25%602%
  • Spain+20%481%

Top cities

  • Other+31%1,35334%
  • Maidstone+21%88222%
  • London+20%55214%
  • Sevenoaks+20%3268%
  • Tonbridge+17%2777%
  • Canterbury+22%1945%
  • Rochester+16%1574%
  • Ashford+17%1554%
  • West Malling+18%1173%

Enquiries by source

Email
50
+22%
Call
58
+23%
Book online
39
+30%
  • Organic search6846%
  • Direct3524%
  • Social2114%
  • Referral1510%
  • Email96%

Browsers, systems, countries, cities, sources and events fill in over time, so older months may show fewer breakdowns.

Example figures for a made-up clinic. Your own dashboard shows your own numbers.

What you can see

The detail is there when you want it.

  • Visitors, visits and pageviews, with change against the period before
  • Channels: Google, direct, social, email, paid and other sites
  • Campaigns, so you can see what your marketing brings in
  • The pages people land on and the pages they leave from
  • Countries, cities, browsers, systems and devices
  • New visitors versus people coming back
  • Enquiries, once we’ve set up what counts as one for you

Privacy-friendly by design

We use privacy-friendly visitor analytics rather than the usual heavyweight tools. We’ll explain exactly what is collected, so your own privacy notice stays accurate.

Set up to match your goals

A phone call, a form, a booking: we work out what an enquiry means for your business and set it up, so “enquiries” on your dashboard is a number you can trust.

Want to see what your own dashboard would look like?

Tell us about your website and we’ll show you what Oak Insight would pull together for your business.

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