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Oak Insightby Oak Cassidy

Google search

How you show up in Google, and where you could show up better.

Google Search Console holds a goldmine of information, but it’s built for specialists. We translate it, spot what matters, and point at the pages with the most room to grow.

In plain English

Three numbers, no jargon.

Impressions

How many times your website was shown to someone searching on Google.

Clicks

How many of those people clicked through to your website.

Average position

Where you typically appear. Position 1 is the top; the first page of Google is roughly positions 1 to 10.

Room to grow

Here are the pages that could win extra clicks.

We find pages Google already shows but people aren’t clicking, or that sit just outside the top of page one, and give you a rough idea of what fixing each could win. Click a page to open it.

performance.elmwoodphysio.example/performance/opportunities

Opportunities

Where a little work could win more visitors from Google, based on October 2026

Source: Google Search Console

The size of the prize
+503 extra clicks a month, roughly

This is an estimate from where your pages sit now, not a promise. Each page is counted once.

Close to the top

Just off page one

Seen a lot, clicked little

Lost clicks since last month

Nothing stands out here this month.

    Searches to go after

    • sports injury physioup to +60 clicks
    • sports massageup to +23 clicks
    • sports injury physio near meup to +20 clicks
    • frozen shoulderup to +18 clicks
    • sports injury physio kentup to +14 clicks
    • acupunctureup to +14 clicks
    • physio tonbridgeup to +13 clicks
    • sciaticaup to +13 clicks
    • when to see a physioup to +13 clicks
    • sports injury physio maidstoneup to +12 clicks
    • sports injury physio costup to +12 clicks
    • tennis elbowup to +12 clicks

    Example figures for a made-up clinic. Your own dashboard shows your own numbers.

    Opportunities

    Five kinds of quick win, found for you.

    • Close to the top: on page one but below the top three, so a small push could win a lot
    • Just off page one: close, but few people look there
    • Seen a lot, clicked little: shown often, clicked rarely
    • Lost clicks: pages that did better last month
    • Searches to go after: what people actually type to find you

    Pages in Google

    A brilliant new page is no use if Google hasn’t added it yet. Oak Insight shows which of your pages Google has and which it hasn’t, so nothing quietly goes missing.

    Rankings, search insights and AI visibility

    Where it suits your business we also add shared reports for your key searches and a view of how your brand appears in AI answers, shown right inside your dashboard.

    Want to see what your own dashboard would look like?

    Tell us about your website and we’ll show you what Oak Insight would pull together for your business.

    £99 + VAT a month · free while we’re your SEO service