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This is the report you’d get, on made-up figures. Change the month and everything in it changes.

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Reports

A plain-English report for every finished month. Print it or save it as a PDF.

Performance · Monthly report

October 2026

Elmwood Physiotherapy · elmwoodphysio.example
The month in brief

Visitors were up 8.4% and Google clicks reached 668. Your Maidstone page keeps climbing and the back pain page is close behind. Next month we focus on the Sports injury page, which is shown a lot but rarely clicked.

The month at a glance

Website visitors
1,420
8.4%vs previous month
Pages viewed
3,145
2.7%vs previous month
Enquiries
55
7.8%vs previous month
Clicks from Google
668
0.9%vs previous month
Times shown in Google
29,478
6.7%vs previous month
Average position in Google
7.2
7.7%vs previous month

The last 12 months

Visitors
05001,0001,5002,000NovJanMarMayJulSepOct
Clicks from Google
02505007501,000NovJanMarMayJulSepOct
Enquiries
0255075100NovJanMarMayJulSepOct
Average position
6.07.59.010.512.0NovJanMarMayJulSepOct

What we worked on this month

  • Rewrote title and description on the Sports injury page
    Now matches how people search for it
    1h 15m
  • Added FAQs to the Maidstone page
    Four questions from recent client enquiries
    1h 00m
  • Built six local links to the clinic
    Kent sports clubs and the local council directory
    1h 50m

Site care and updates

  • Plugins and theme updated on all sites
  • Daily backups checked
  • Uptime: 100% this month

How you did in Google

Clicks
668
0.9%vs previous month
Times shown
29,478
6.7%vs previous month
Click rate
2.3%
Your most clicked pages
  • /physio-maidstone8129%
  • Home page6523%
  • /services/back-pain-treatment5921%
  • /physio-sevenoaks4215%
  • /services/sports-injury-physio3613%
What people searched for
  • physio maidstone2521%
  • elmwood physiotherapy2219%
  • back pain physio2219%
  • physiotherapist maidstone1916%
  • elmwood physio1513%
  • physio sevenoaks1513%
Biggest wins
  • Home page+6
  • /services/sports-massage+4
  • /services/sports-injury-physio+3
Worth a look
  • /physio-maidstone-3
  • /blog/sciatica-what-helps-1
  • /services/neck-and-shoulder-pain-5

Who visited your website

Where visitors came from
  • Organic search72152%
  • Direct34125%
  • Social1279%
  • Referral1179%
  • Email685%
What they used
  • Mobile91561%
  • Desktop49133%
  • Tablet896%

1,420 visitors made 1,661 visits, spending 1m 25s on average.

Enquiries

All enquiries
55
Emails
19
Calls
22
Bookings
14

Coming up in November

  • Fix title tags on four service pagesUnder way
  • Write the hamstring strain guideDue 14 Nov
  • Speed up the Sports injury pageDue 21 Nov

Prepared by Oak Cassidy for Elmwood Physiotherapy. Website visits are counted by our analytics and Google results come from Google Search Console.

Example figures for a made-up clinic. Your own dashboard shows your own numbers.

What’s in it

The month in brief, then what to do about it.

  • The month in brief: a written summary, drawn from your real figures
  • The headline numbers compared with last month, with 12 months of history
  • What we worked on: so you can see what your money buys
  • How you did in Google: your best pages, the searches behind them, biggest wins and what’s worth a look
  • Who visited: where they came from and what they used
  • Coming up next month: a short list of what’s next

Written from your numbers, checked by a person

The summary is drafted from your actual figures, so it’s never invented. Then a person at Oak Cassidy reads and approves it before it reaches you.

Always to hand

The dashboard is there between reports. Sign in any time with a secure emailed link, with no password to forget. It works on your phone, and you can pick light or dark mode and your own accent colour. Try those in the demo’s menu.

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